This year saw not just the launch of this blog, but also my beginning to contribute to two new blogs in higher education – the UF AHC External Web Services blog, and the journal LINK. Here’s a run-down.
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Tie the Kangaroo Down, Sport
One of the cardinal sins of web designers is developing a web interface that is too artistic or clever to be functional. It’s an easy trap to fall into – we get too obsessed with something new and shiny, and not how usable it is for the end audience. A prime example of this is [...]
Student Ambassador Programs
In her presentation at heweb11, Mallory Wood discussed the need for institutions to have a robust student ambassador program to meet the changing needs of both students and parents in making their decisions about the institution they would like to submit applications to.
Developing and Maintaining Web Content – WRK2
Doug Tschopp, the Director of the Entreprenurial Center at Augustana College in Illinois, led a group of designers, writers, editors, and social media managers on the issues facing higher education institutions wanting to create compelling content for their web presences.
Mr. DeMille, I Am Ready for My Close-up
Is the use of social media by children and teens, or lack thereof, the best arbiter of its future in campaigns and is marketing? Does it harbinger the end of the era? Or is it missing the forest for the trees?
Gimme a Shot of That Triple Vision
Edenspiekermann has developed a provocative custom typeface and logo for Utrecht City Theatre. While striking, it raises a question of branding and legibility – can the two be exclusive?
One Social Media Strategy. Five Vicious Killers.
There are five vicious assassins looking to take down your social media campaign, and if you are not careful, they’ll stop your strategy dead in its tracks. Here’s how to be Chance Boudreaux to their Emil Fouchon.
