The Spring 2013 Conference Tour is here, and you’ve got three chances to come and see me present. I’m proud to be a part of all three of these events, and I invite you to come and be a part of them as well.
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Tie the Kangaroo Down, Sport
One of the cardinal sins of web designers is developing a web interface that is too artistic or clever to be functional. It’s an easy trap to fall into – we get too obsessed with something new and shiny, and not how usable it is for the end audience. A prime example of this is [...]
Student Ambassador Programs
In her presentation at heweb11, Mallory Wood discussed the need for institutions to have a robust student ambassador program to meet the changing needs of both students and parents in making their decisions about the institution they would like to submit applications to.
Developing and Maintaining Web Content – WRK2
Doug Tschopp, the Director of the Entreprenurial Center at Augustana College in Illinois, led a group of designers, writers, editors, and social media managers on the issues facing higher education institutions wanting to create compelling content for their web presences.
What Robocop Can Teach Us About Alumni Engagement
On Tuesday morning I’m talking Robocop, and how the crime fighting cyborg cop of the future might be a sign of the future for engaging alumni and the larger community in our institutions’ missions.
Carrying the Banner
Georgy Cohen from Tufts University talked about Tuft Now, an initiative to bring together two separate news presences that were running in parallel than did not begin to coordinate editorial until 2007.
Mr. DeMille, I Am Ready for My Close-up
Is the use of social media by children and teens, or lack thereof, the best arbiter of its future in campaigns and is marketing? Does it harbinger the end of the era? Or is it missing the forest for the trees?
