Is the use of social media by children and teens, or lack thereof, the best arbiter of its future in campaigns and is marketing? Does it harbinger the end of the era? Or is it missing the forest for the trees?
Archive | August, 2009
Gimme a Shot of That Triple Vision
Edenspiekermann has developed a provocative custom typeface and logo for Utrecht City Theatre. While striking, it raises a question of branding and legibility – can the two be exclusive?
One Social Media Strategy. Five Vicious Killers.
There are five vicious assassins looking to take down your social media campaign, and if you are not careful, they’ll stop your strategy dead in its tracks. Here’s how to be Chance Boudreaux to their Emil Fouchon.
The Tower of Pointless Babble
A new report from Pear Analytics says that 40% of tweets can be termed “pointless babble”. But how do you quantify that, and how do you know there isn’t a listening audience?
