Higher Ed October 24, 2011

Student Ambassador Programs

In her presentation at heweb11, Mallory Wood discussed the need for institutions to have a robust student ambassador program to meet the changing needs of both students and parents in making their decisions about the institution they would like to submit applications to.

Smiling Students

For about $4,000, Mallory built an online ambassador program at St. Michael’s that eventually connected with 9 out of 10 incoming students.

An online ambassador has to be passionate about your institution and in talking with others.  They have to be comfortable with technology – but not someone who is closeted away with a computer. They need to be INVOLVED and CONNECTED on campus – student leaders, student government representatives, and club presidents. Content needs to be aware – authentic, well-connected, and avant-garde.

For more, please read the write up on Mallory’s presentation I wrote for Link: the Journal for Higher Education Professionals.

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About Jeff Stevens

View all posts by Jeff Stevens
Jeff Stevens works as web content optimizer at the University of Florida's Academic Health Center, where he consults on content strategy, analytics, usability, accessibility, information architecture and social media for the Colleges of Medicine, Nursing, Veterinary Medicine, Pharmacy, Dentistry, and Public Health and Health Professions, as well as the Shands Healthcare System. He is also the Creative Director for Union Design & Photo, a creative services boutique that focuses on brand identities for startups, a small businesses, and higher education. He likes Star Trek, Star Wars, Flash Gordon, mountains, dressup, karaoke, and New Zealand. He misses sleep. Google Profile

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