External Web Services – University of Florida Academic Health Center
Earlier this year I took a job as Web Content Optimizer for UF’s AHC, a job in which I help academic colleges and departments and hospital units with optimizing the content of their websites for search engines, analyze their sites for usability and accessibility issues, measure analytics and social media interaction, and assist with information architecture. Our office also maintains a blog for which all of us write – here’s what I wrote in 2011:
Google Analytics and Social Interaction Part II
Published: Dec 22nd, 2011
In Google Analytics and Social Interaction Part 1, we looked at methods of recording how often people on our sites share content from that site with their networks in social [...]
Creating a Custom Facebook Page
Published: Dec 9th, 2011
As marketers and communicators, we go to where the audiences are online to deliver and receive messages. Today, that is Facebook. With over 500 million users and a daily usage [...]
Popping the Filter Bubble
Published: Dec 6th, 2011
One of the biggest changes in Search Engines in 2011 is the continually tweaking of search algorithms to create relevance and personalization for their users. But does this narrow our [...]
Google Analytics and Social Interaction Part 1:
Published: Nov 25th, 2011
Google Analytics now provides a set of reports for tracking social interaction with a website’s content. This new metric will measure how often users use social share buttons – for [...]
Google+ Pages are Here
Published: Oct 28th, 2011
Google+ took off like a rocket. It only took 16 days for the social media platform to reach 10,000,000 users. Now Google+ has launched pages for businesses, organizations, and institutes. What [...]
The 2011 Accessibility Summit
Published: Oct 3rd, 2011
As a follow-up to last week’s look at Storify, Web Services recaps the online conference on accessibility in web design and mobile applications using the service.
If You Like It Then You Should Have Wrote a Tweet on It
Published: Oct 1st, 2011
Anyone that has attempted covering an event live via a social network like Twitter knows this can be a difficult job. The tweeter has to act as both a reporter, [...]
X Marks the Spot
Published: Sep 2nd, 2011
Geosocial or geolocation applications are one of the big buzzwords in Social Media and web marketing these days. After being introduced via Foursquare and Gowalla at the South by Southwest [...]
The Big Plunge
Published: Aug 3rd, 2011
Jumping into Search Engine Optimization might look intimidating from above, but trust us, the water’s fine. Web Services has some tips on how to get started and how to make a splash.
Link
Link, the Journal for the Higher Education Web Professionals Association, launched this year. I joined as an contributing artist and recently was appointed co-creative director for the magazine. I’ve also written a few posts:
Joy to the World Wide Web
December bears witness to one of the most interesting dichotomies in higher education communication: the holiday e-card.
For advancement and public relations, the holiday e-card is an exciting end of year project that reminds alumni and the community of the institution and hopefully reminds them that their alma mater is still part of their lives and family.
